North's article uses the band's video as a showcase to help others understand how to capitalize on their own uniqueness. "This is artistic creativity". North writes, "It is also very good marketing. Make something familiar sufficiently different to identify it as your unique product". This video is professionally produced, but anyone with training in lighting and under $1,000 in equipment could have done it. That is the wonder of electronics today.
The Franz Family is an amazingly talented family band. This music video was recorded live using four Canon 5D Mk II's. All the audio was also recorded live using the one mic you see in the center of the group.
| Franz Family Website | Find The Franz Family on iTunes: |
| http://www.thefranzfamily.com/videos | http://itunes.apple.com/us/album/the-tale- youll-never-hear/id282396228 |
Read the Full Story by Gary North
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