The Roys And Vietti Foods Extend "Vietti Vinyl" Campaign To "Family Style Beef Stew"
500,000 Cans In Family Dollar Stores In 25 States Throughout 2012
Nashville, TN (January 11, 2012) -- The award-winning brother/sister duo, The Roys, will join Vietti Foods to extend the Vietti Vinyl campaign, with the duo's image appearing on 500,000 cans of the brand's Family Style Beef Stew in Family Dollar stores in 25 states throughout 2012. The Roys are the first artists to grace the Beef Stew can labels; Vietti Chili line participants include: Chris Young, Bo Bice, The Isaacs, John Corbett and Riders In The Sky. The Vietti Vinyl initiative gives voice to musicians, and gives consumers a chance to spice up their music collection, sample new sounds and videos.
"Our company is highly selective in choosing the artists who participate in the Vietti Vinyl program," says Philip M. Connelly, President, Vietti Foods Company, Inc. "And we are very enthusiastic to partner with The Roys. Fans should expect to discover them on another line of our products in the near future."
"We are beyond excited to join the Vietti Family," says Elaine Roy. "The company is dedicated to the creation of a superior product and active in several charities."
